The list, care of Writer's Digest.
From said list...
The first is to have an elevator pitch.
If you can’t describe what a book is about in one or two sentences, you don’t have a story worth telling. For example, to pitch The Firm: “Young lawyer fresh out of law school gets a dream job that turns out to be a nightmare.” Or, for The Confession: “How can a guilty man convince lawyers, judges and politicians that they’re about to execute an innocent man?”
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