Friday, September 30, 2011

The $50,000 Flower Seed Catalog


Booktryst highlights Robert Furber's classic, Twelve Months of Flowers (1730).

From the post...

Furber's intent was "to make the Love of Gardening more general, and the understanding of it more easy, I have from time to time published Catalogues, containing large Variety of Trees, Plants, Fruits, and Flowers, both Foreign and Domestic, cultivated by me for Sale" (Short Introduction to Gardening). The flowers were grouped into bouquets according to the month they bloomed, and referenced with numbers and captions so that Furber's customers could order particular specimens. In this regard, the publication follows in the tradition of Emanuel Sweert's Florilegium (1612-1614), a similarly elaborate sale catalogue.

Furber spared no expense, commissioning the celebrated Antwerp-born painter Pieter Casteels and the skilled engraver Henry Fletcher. The illustrations transcended their original commercial purpose and were reprinted throughout the 18th century to capitalize on their decorative appeal.

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