Sunday, December 28, 2008

Journalism in a Culture of Distraction


The Utne Reader has a story about the changing face of journalism amidst the ever-growing distractions we all face (TV, internet, iPods, etc, etc).

From the story...

How many browser tabs do you have open right now? On most work days, I’m switching between at least eight. According to journalist Maggie Jackson, I’m not alone: Apparently, the average office worker changes tasks every three minutes. Jackson is the author of this year’s Distracted: The Erosion of Attention and the Coming Dark Age, and as the title suggests, she’s a bit worried about our tendency to divide our attention. In a recent interview with Columbia Journalism Review, she talks about how this distraction affects our ability to process the news.

Namely, it becomes difficult to fully absorb the news. We only process stories superficially when we try to juggle so many—we fail to “create knowledge out of data.” Jackson marshals plenty of studies to back up her claims, like one that found that people remember 10 percent fewer of a newsperson’s words when there’s a crawl on the TV screen.

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